The teaser trailer to Eli Roth‘s new horror film Ice Cream Man has been released.

Ice Cream Man follows an idyllic summer town descending into madness when an ice cream man serves kids sweet delights with horrifying results.

Benjamin Byron Davis, Eli Roth, Karen Cliche, Dylan Hawco, Sarah Abbott, and Shiloh O’Reilly star with Ari Millen as the titular Ice Cream Man. Roth directed the film and co-wrote the script with Noah Belson.

The Ice Cream Man is coming to your town on August 7.