Eli Roth‘s new horror film Ice Cream Man has been unleashed in an official Red-Band trailer that due to its age restriction, cannot be embedded here. However, here is the link to see the trailer!

Ice Cream Man follows an idyllic summer town descending into madness when an ice cream man serves kids sweet delights with horrifying results.

Ari Millen plays the titular Ice Cream Man and is joined by Benjamin Byron Davis, Eli Roth, Karen Cliche, Dylan Hawco, Sarah Abbott, Shiloh O’Reilly, Kiori Mirza Waldman, Charlie Zeltzer, and Charlie Storey

Ice Cream Man comes to town on August 7 in theaters!